Marketing

If you want to sell your products, first you have to sell yourself. We've got resources to help you develop marketing plans for your retail store, including sales promotion ideas like loss leaders, media buys and sales events. Plus, learn how to use branding and advertising to benefit your retail store.

  • A team meeting at a full service advertising agency to discuss a client's account.
    Full-Service Advertising Agencies
  • A crowd of people walking down a pedestrian avenue
    What Are Potential Markets?
  • Woman giving presentation
    How Market Observation Is Used to Test Consumer Readiness
  • Colleagues listening during a casual business meeting
    What Is Advertising Research?
  • Old Fashioned News Boy Yelling Through Megaphone
    Gross Impressions Explained
  • A businessman presenting a project
    Strategic Marketing Plan Components and Benefits
  • Young business professionals meeting
    What Is a Tagline?
  • workers determining the creative strategy in a marketing advertisement
    Why You Need a Creative Strategy In Your Marketing Plan
  • World News
    Circulation and Marketing for Businesses
  • Ant-smoking counter ad on a NYC taxi
    An Explanation of Counter-Advertising
  • Marketing creatives working in a modern office
    The Creative Marketing Process
  • Marketing Department holding up a tablet with a graph on it.
    Who Does What in Marketing, Advertising, and Sales?
  • Hand touch screen smart phone. Application icons interface on screen. Social media concept
    What Is Social Sentiment?
  • Marketing tips for business women and entrepreneurs
    Learn About Hyperlocal Marketing
  • Smiling volunteers unloading cardboard boxes from truck
    Organizations That Accept Donated Office Supplies and Equipment
  • USA, New Jersey, Jersey City, Close up of stack of devices on desk
    Places to Donate Used Computers, Monitors, Printers, and TVs
  • Several Toyota Prius cars on a road
    Funny Quotes About Toyota and the Prius
  • Young woman examining cosmetic bottle in shop, side view, close-up
    Choosing Retail Products to Sell in Retail
  • Twitter
    Twitter: A Valuable Marketing Tool?
  • Going over the figures
    Key Performance Indicators (KPIs) and Why They're Important
  • Woman using smart phone on street
    Understanding the Role of Social Media in Marketing
  • Businessmen using digital tablet in office
    How to Market a New Service Effectively
  • Cartoon businessman with bow and arrow shooting at a target indicating his niche market
    Defining Your Niche Market
  • Public Speaking
    How to Give a Great Speech With Practice
  • Businessman with hands on chin at workstation
    Handling the Negativity in Your Social Media Channels
  • Online Research
    Benefits of LinkedIn's Company Follow Feature
  • Facebook Event
    How to Create a Facebook Event on Your Fan Page
  • The twitter logo
    How to Create Your Own Twitter Account
  • Local Business using marketing to improve sales
    The Importance and Benefits of Local Marketing
  • Sales presentation
    Do Your Marketing Materials Sell?
  • Businesswoman using cell phone sending voice mail
    Learn How to Train Your Voice for Sales
  • Customer Service
    Tips to Improve Customer Service
  • Worker giving orange to girl in market
    What Role Does Customer Service Play in Marketing?
  • Passengers at Airport Check-in Desk
    The 10 Commandments of Great Customer Service
  • Customer Service Representative Helping Customers on the Phone
    Top 5 Customer Service Best Practices
  • When you or your company are in the news, it's time to prepare a statement for the media.
    How to Prepare a Statement for the Media
  • The ABC's of Public Relations
  • Coworkers collaborate on a project in an office
    What Are Opinion Leaders?
  • Woman writing on stationery
    How to Write Talking Points
  • Businessmen giving panel presentation
    Aristotle's 3 Parts of Rhetoric and Types of Debates
  • Group of business colleagues working on project in office
    Public Relations: A Guide to Time, Money, and Words
  • A woman working on her laptop
    How to Write a Fact Sheet
  • Businesswoman talking in meeting
    Public Relations: Explore the Benefits
  • Businessman at podium giving press conference
    Preparing for a Successful Press Conference
  • Audience watching a debate team of four onstage
    Types of Debates and Tips for Holding Them
  • Media Interview On the Record
    Learn What "Off the Record" and "On Background" Mean
  • Newspaper printing.
    Understanding the Newspaper News Cycle
  • News Cycle
    Timing Is Everything in a News Cycle
  • Man standing at a bank of microphones with an audience asking questions
    How to Organize Media Availability
  • Media Segmentation
    Why News Audiences Are Fragmented
  • woman writing a Letter to the Editor on a PC
    How to Write and Format a Letter to the Editor
  • Writing the Perfect Cutline
    How to Write a Photo Cutline
  • Ringling Bros Barnum and Bailey Circus Holds Final Show
    What Is PETA?
  • Female talk show host talking to her celebrity guest
    What To Wear for Photo, TV and Video Appearances
  • A keynote speaker standing at a podium giving the keynote address.
    How to Write an Effective Keynote Speech
  • midsection photo of a group of co-workers meeting
    Sample of a Media Plan for Public Relations
  • Reading the news
    Myth: Any Press Is Good Press
  • Planning a promotional campaign
    Planning a Successful Promotional Campaign
  • Business people meeting in office
    The Fundamentals of Marketing
  • Creative Process
    How to Create a Catchy Slogan
  • Shot of a team of businesspeople having a meeting in a modern office
    What Is a Marketing Plan?
    • More In: Business Ownership
    View more